Reflective neckbands to protect Dartmoor livestock! 29/09/2022

More than 200 animals on Dartmoor were given reflective neckbands this summer to make them more visible to vehicles and help prevent road traffic collisions

The reflective neckbands were issued to farmers of 80 Dartmoor Ponies and 150 cattle following a successful funding bid to the Vision Zero South West Road Safety partnership. The idea came from Dartmoor Forest Parish Council who say collisions and animal deaths have been a major concern for several years. They successfully bid for £6,306 from the Vision Zero South West ‘Call For Ideas’ scheme which paid for neckbands for animals specifically along the B3212 road from Peek Hill to Princetown.

Cllr Mark Williams, Dartmoor Forest Parish Council, said: “The B3212 is the busiest of the two the main roads across Dartmoor and is the arterial route from Plymouth onto the moor and to Princetown and HM Prison Dartmoor. The 3.5 mile stretch between Peek Hill and Princetown is unfenced, with a speed limit of 40mph and runs across Walkhampton Common where around 150 cattle and 80 ponies roam freely.

“Collisions involving vehicles hitting animals are unfortunately frequent. There were 117 collisions involving animals on Dartmoor in 2021 recorded by the Dartmoor Livestock Protection Society. Most result in the death of the animal and heavy damage to the vehicle involved. Some also result in injury to drivers and passengers.”


Learn more about the project and its aims in the video from the launch event in June!

Karla McKechnie, Dartmoor Livestock Protection Officer, said “These unfenced roads become death traps unless motorists are animal aware and drive with ‘moor’ care. I am sickened and saddened by the high number of collisions I attend involving dead and dying animals. If you witness an animal being hit, please call me urgently on 07873 587561.”


Dartmoor Forest Parish Council worked with a number of stakeholders on the project, including local farmers with livestock grazing the moor alongside the road and also representatives from:

  • Dartmoor Livestock Protection Society
  • Dartmoor National Park Authority
  • Devon County Council Highways
  • Dartmoor Commoner’s Council
  • Devon and Cornwall Police
  • Dartmoor Speedwatch
  • Burrator Parish Council.

Andrew Watson, Head of Recreation and Access at Dartmoor National Park said “The National Park sees thousands of visitors each year, attracted by the vast open areas of moorland with unfenced roads and grazing livestock. The Authority is delighted to be part of this partnership, working to reduce the number of animal deaths and injuries across Dartmoor, and improve road safety for all visitors and residents”.

As well as the neckbands, the funding from Vision Zero South West has also been used to install a new Vehicle Activated Speed sign below Leedon Tor, on the road from Princetown, to alert drivers to excess speed. This is in addition to the one, funded by the Dartmoor Livestock Protection Society, already located by the double car parks on the road from Peek Hill. Improved signage at both Peek Hill and Princetown will be put in place to remind drivers to expect livestock to be on, or near the road, and to reduce speed/ give way to animals.


Cllr Williams added: “These neck bands have proved successful in their use in the New Forest. We hope that these measures will raise driver awareness of the need for caution and reduced speed when travelling on this stretch of road, and that traffic collisions and incidents involving livestock will be reduced as a result. If this initiative proves successful the aim is to roll out similar measures on other key routes across the moor, should additional funding become available.”

Vision Zero South West Partnership Manager Natalie Warr said: “We launched the ‘Call For Ideas’ small grants fund to support creative and innovative schemes just like this one. Working together is vital when addressing road safety issues, and no one knows their local roads quite like the communities who live there. Quite often you can big impact with a relatively small amount of money and that’s exactly what I hope we have done in this case.

“Our vision is to halve all fatal and serious road collisions in Devon and Cornwall by 2030 and we can
only do that by working collaboratively and innovatively with residents. I’d like to say a big thank you
to everyone involved in this bid, I think it’s going to make a big difference.”

For councils that want to learn more about how they can have an impact on speeding in their communities, there will be a session at AGM, Conference and Exhibition on Wednesday 5 October with Chris Parkes, Senior Traffic Engineer at Devon Highways.

We always love to hear from member councils; if you’ve been involved with a project that you’re proud of then please take a moment to tell us about it!